PREMIERE – TECHNO-Classica Essen 2014
26/3 – 30/3 2014
Maserati – Celebration of the myth
With his portfolio work “100 Years of Maserati” Bernd Lehmann gives the myth Maserati a timeless meaning and dimension that is also expressed by the company logo of the in Bologna in 1914 founded Societa Anonima Officine Alfieri Maserati. Worldly lives the gods of the ancient world on here and curbs in the Liquid-era of globalization, in which many things have become interchangeable.
The company took on 14 December 1914 on its activities, led by Alfieri Maserati and his brothers Ettore and Ernesto. Together they shared their enthusiasm for technology and speed. After the death of Alfieri in 1932, the fourth brother, Bindo, joined the company. The fifth brother, the artist Mario, had in 1926 designed the brand logo: It was from the beginning of the trident with the underlying lettering Maserati. With the trident Poseidon / Neptune calmed the seas, waves and water. Against this background, it is – in the best sense of the word – more than an idea that “sprang” from the Neptune fountain in the hometown of the founding family Maserati.
The brand stands for understated and timeless modernity, which was also appreciated by Peter Sellers, the singer Sandy Shaw, Peter Ustinov, Alain Delon, Luciano Pavarotti, Kirk Douglas, Glen Ford, Rock Hudson, David Niven and Alain Delon and in their own way embodied. A Maserati was also the unmistakable Supporting Actor in the American film “Ocean’s Thirteen” and in the French film “Intouchables”.
In the inspired history of the art works of Bernd Lehmann receives the essentials – Elegant design, precision craftsmanship and attention to detail – a special expression, in which at the same time intellectual mobility, reflects the inner being moved by the artist.
His immense creativity of recent years is also the engine of his own development, which is closely connected to the telling of history(ies) in images. When he interprets Romy Schneider and the Maserati from the movie “Highway to Heaven” (1959) in his own way, he moves away from pure product representations and adds an emotional component that gives the overall design a soul. Since a car like the Maserati is always for the better and faster self of a human being – only the fact that an external engine, that like strays as here, creates the forward movement, will ensure not to stay on the track and thereby secure the pole position in the markets of tomorrow.
Text: Dr. Alexandra Hildebrandt (translated from German)